Kenyan superstar and entrepreneur Ambassador Esther Akoth Kokeyo, popularly known as Akothee
Has been crowned Tourism CEO of the Year 2025 by the Strategic Net Corporation during the Strategic Business & Leadership Awards 2025.
Beaming with pride, Akothee described the award as a powerful affirmation of hard work, passion, and purpose.
“Always do more than what you’re paid for — results have no excuses,” she said, reflecting the grit and dedication that have defined her journey.
Through Akothee Safaris and Akothee the Brand, the dynamic CEO has turned her love for travel into a movement .
One that tells Africa’s authentic story while promoting its cultural richness and breathtaking destinations.
Her influence in tourism has stretched beyond borders. Appointed by the Ugandan government as a Tourism Ambassador.
Akothee has showcased the Pearl of Africa’s charm to the world, while also highlighting Kenya’s unmatched beauty through the Magical Kenya brand.
“From promoting Uganda’s beauty to celebrating Kenya’s pride, my mission has always been to connect people to the soul of Africa,” she said.
Receiving the recognition, Akothee expressed heartfelt gratitude to those who have supported her vision.
“This award is more than a trophy — it’s a reflection of purpose, perseverance, and a love for the people and the land that made me. I’m truly humbled. Thank you, Strategic Net Corporation,” she said.
Akothee’s win is proof that passion, not paychecks, is what truly drives greatness in leadership and tourism.
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